The hottest paint enterprises should provide a mar

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Paint enterprises should provide a+ marketing to make customers more loyal

paint enterprises should provide a+ marketing to make customers more loyal

August 31, 2009

[China paint information] when it comes to paint enterprises, we can list many, such as Dulux, China Resources, meadows, carlys, bards, etc. When customers have more choices, the loyal customers of paint enterprises are also constantly flowing, or even losing. So if you make your customers more loyal, and only choose you when you need paint? The author believes that it is particularly important to do a good job in a+ marketing of paint brands

a represents high-quality service or business quality, + represents brand optimization of service and business. Customer loyalty is composed of five factors: the overall satisfaction of customers; The initiative of maintaining and strengthening the current relationship with the company; Willingness to become a repeat purchaser; Willingness to recommend the company to others; And the resistance of the company's competitors. After the formation of true customer loyalty, the relationship between the company and customers will be strengthened and finally form customer harmony. Synergy comes into being when the relationship between suppliers and customers changes due to interaction, and brings some new things that both parties are not aware of at the initial stage. These friction discs turn to form a relationship. The power of this relationship is unparalleled. It can improve your competitiveness

determine customer orientation

only by knowing yourself and the other can you win every battle. To win the war of cultivating customer loyalty, we first need to know what factors will affect customer orientation. Customer orientation usually depends on three aspects: value, system and people

when customers feel that products or services are insufficient in quality, quantity, reliability or suitability, they usually focus on value orientation. Expectations are affected by the cost of goods or services, and expectations for low-cost and high-cost goods are different. However, when the quality of core products is lower than the expected value, they will consider it against the price. A simple example: a $5 fast food, even if it doesn't taste very good, will be quickly forgiven by the customer, but a big and small meal of $50 that is difficult to swallow will cause a much greater reaction

when customers encounter unnecessary and complex procedures, inefficiency or even trouble, the system becomes a factor affecting their orientation. Customers' complaints about long queues, slow service, lack of training for employees, poor environment and unclear signs are all examples of system problems

when the company's employees behave improperly, speak rigidly, and have an indifferent tone, people become the main influencing factor. This also includes rudeness, not daring to make eye contact, and improper clothing or grooming

in order to make the business lasting, the company should try to reduce the adverse factors that affect the customer orientation, and provide products and services that exceed the customer's expectations to build a good reputation. A company may produce the best products including its processing technology, but if it does not minimize the adverse factors affecting customer orientation and provide customers with positive and effective services, few people will notice the difference between this company's review committee and other competitors

appease dissatisfied customers

any company can provide more adequate services under the condition of plain sailing. It's easy to deal with things smoothly. However, when problems arise, good companies can immediately show their uniqueness

the harm caused by poor service is obvious. Making up for the impact of this harm should be seen as an opportunity, not just a painful routine. This work includes two aspects: one is to facilitate customer complaints, and the other is to deal with these complaints quickly and effectively

use some creative methods to compensate, at least to offset the dissatisfaction of customers or the inconvenience they have brought. For example, door-to-door service can be provided for replacement and maintenance. If the customer's car needs to be repaired, the car dealer can come to the door and tow it without letting the customer get the car by himself. He will win the customer's trust

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